PPC enables you provides you with a chance to expand your area of a targeted audience by showing your ad at a prominent position on the internet. This acts as a call-to-action for active buyers who are willing and able to purchase your product or service on the internet. On average, businesses ought to pay $1-$2 per click to utilize PPC on Google. That being said, small to medium-sized organizations spend somewhere in the range of $9,000 and $10,000 monthly on PPC. This approximately accumulates to $108,000 to $120,000 each year.